The Kincardine Independent
Case Study Two: The Kincardine Independent
When I was asked to update The Kincardine Independent website I knew I would face some challenges. After performing weekly updates to their static HTML website for a few months and studying the analytics of how the site was visited it became apparent that a major site redesign would be a critical error. A site with a core group of devoted users will often react negatively to major redesign (take Facebook as a prime example; minor changes often face a lot of criticism).
I decided to realign the site to prevent the core audience from feeling alienated. This meant keep as much of the “feel” of the site as possible, without leaving the site feeling as dated as it did. The result was a very clean site with the focus being on the content, not the design.
The analytic reports showed that most of the traffic was coming on Wednesday (the day the weekly newspaper is released in Kincardine). In order to increase daily traffic to the site we wanted to make updates as easy as possible to allow the staff to be able to add content as often as desired.
The site is built on the Drupal CMS. Unlike the previous static version of the site it includes archives of searchable content.
The launch of this site over all was well received, and traffic as well as average page views have increased upwards of 10% over the last two years.