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	<title>Debut Creative &#187; URL shortener</title>
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		<title>Introducing RLE.me; My own URL shortener</title>
		<link>http://debutcreative.com/504/rle-url-shortener</link>
		<comments>http://debutcreative.com/504/rle-url-shortener#comments</comments>
		<pubDate>Thu, 20 Aug 2009 12:34:21 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[URL shortener]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=504</guid>
		<description><![CDATA[URL shorteners have gotten a lot more use in the last couple years with the increasing popularity of Twitter. I&#8217;ve even been seeing them in print publications like .net magazine. Who wouldn&#8217;t want a shorter and more memorable URL? Shorteners are a great way of saving space and characters. As great as they are, every [...]]]></description>
			<content:encoded><![CDATA[<p>URL shorteners have gotten a lot more use in the last couple years with the increasing popularity of Twitter. I&#8217;ve even been seeing them in print publications like .net magazine. Who wouldn&#8217;t want a shorter and more memorable URL? Shorteners are a great way of saving space and characters. As great as they are, every silver lining must have a cloud.<span id="more-504"></span></p>
<p>The recent announcement of tr.im to <a href="http://blog.tr.im/post/159369789/tr-im-r-i-p" onclick="pageTracker._trackPageview('/outgoing/blog.tr.im/post/159369789/tr-im-r-i-p?referer=');">shutdown </a>caused some panic. Even though they later <a href="http://blog.tr.im/post/160697842/tr-im-resurrected" onclick="pageTracker._trackPageview('/outgoing/blog.tr.im/post/160697842/tr-im-resurrected?referer=');">recanted</a>, the damage was done. Many in the community started to wonder; &#8220;What happens when the short URLs we&#8217;ve used <em>die?</em>&#8221; The answer of course is that if a service like <a href="http://tr.im/" onclick="pageTracker._trackPageview('/outgoing/tr.im/?referer=');">tr.im</a> closed, all of the links you made would effectively no longer work; rendering countless articles, tweets useless.</p>
<p>Who can fault tr.im for wanting to throw in the towel? More popular shorteners like <a href="http://bit.ly/" onclick="pageTracker._trackPageview('/outgoing/bit.ly/?referer=');">bit.ly</a>, <a href="http://www.tinyurl.com/" onclick="pageTracker._trackPageview('/outgoing/www.tinyurl.com/?referer=');">tinyurl</a> and <a href="http://is.gd/" onclick="pageTracker._trackPageview('/outgoing/is.gd/?referer=');">is.gd</a> must have massive server bills, and few opportunities to monetize their sites. Nothing lasts forever, so relying on these sites started to feel a bit dangerous. The solution is simple; create your own private URL shortener.</p>
<p>I set out to do this after seeing an article on Digg on the subject. When the time came to set it up, it was easier than I had originally hoped! Using a little PHP app called Lessn (linked below in the example) I was able quickly get my own up and running. The hardest part was thinking of a URL! I chose <a href="http://rle.me" onclick="pageTracker._trackPageview('/outgoing/rle.me?referer=');">rle.me</a> (RLE said quickly sounds like Arley, it was a high school nickname) as it was the shortest URL I could get (I think all two letter combinations of popular extensions are taken).</p>
<p>Now a long URL like <a href="http://www.shauninman.com/archive/2009/08/17/less_n" onclick="pageTracker._trackPageview('/outgoing/www.shauninman.com/archive/2009/08/17/less_n?referer=');">http://www.shauninman.com/archive/2009/08/17/less_n</a> can be as short as <a href="http://rle.me/1" onclick="pageTracker._trackPageview('/outgoing/rle.me/1?referer=');">http://rle.me/1</a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/08/rle.jpg"><img class="aligncenter size-large wp-image-508" title="rle" src="http://debutcreative.com/wp-content/uploads/2009/08/rle-550x288.jpg" alt="rle" width="550" height="288" /></a></p>
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