Recently I was asked about managing an Emailing list, and the best ways of distributing newsletters to your group. I think the answer that was expected would be either sharing about some mailing service (like this one, but there are many others that also Google well) or to give a step by step on free distribution methods (Update: I have written a post called Easy DIY HTML Emails).
What I want to share is a smarter and much more impacting way – and I don’t think it’s what the average client wants to hear:
Email your newsletter one at a time. (more…)