<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Debut Creative &#187; Industry</title>
	<atom:link href="http://debutcreative.com/category/industry/feed" rel="self" type="application/rss+xml" />
	<link>http://debutcreative.com</link>
	<description>web development studio</description>
	<lastBuildDate>Thu, 03 Mar 2011 16:12:59 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>Google and the end of IE6</title>
		<link>http://debutcreative.com/google-and-the-end-of-ie6</link>
		<comments>http://debutcreative.com/google-and-the-end-of-ie6#comments</comments>
		<pubDate>Tue, 02 Feb 2010 14:35:53 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=759</guid>
		<description><![CDATA[Web designers and developers have long complained about the restrictions developing with considerations for older browsers like IE6 places them under (find out what the fuss is here). Recent statistics show that the other IE versions are growing in popularity &#8211; this means the average user is making browser updates. The biggest hold-back is the [...]]]></description>
			<content:encoded><![CDATA[<p>Web designers and developers have long complained about the restrictions developing with considerations for older browsers like IE6 places them under (find out what the fuss is <a href="http://debutcreative.com/298/ie6-whats-the-big-deal">here</a>).</p>
<p>Recent <a href="http://www.w3schools.com/browsers/browsers_stats.asp" onclick="pageTracker._trackPageview('/outgoing/www.w3schools.com/browsers/browsers_stats.asp?referer=');">statistics</a> show that the other IE versions are growing in popularity &#8211; this means the average user is making browser updates. The biggest hold-back is the larger company or organization (including the Canadian Government no less). Upgrading OS or browser isn&#8217;t a simple matter; many rely on apps and intranets that have been optimized to IE6. A change of browser could cost millions of dollars as changes to age-old systems need to be made.<span id="more-759"></span></p>
<p>Yesterday Google issued this statement which could mean the beginning of the end for IE6:</p>
<blockquote><p>In order to continue to improve our products and deliver more sophisticated features and performance, we are harnessing some of the latest improvements in web browser technology.  This includes faster JavaScript processing and new standards like HTML5.  As a result, over the course of 2010, we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that are not supported by their own manufacturers.</p>
<p>We plan to begin phasing out support of these older browsers on the Google Docs suite and the Google Sites editor on March 1, 2010.  After that point, certain functionality within these applications may have higher latency and may not work correctly in these older browsers. Later in 2010, we will start to phase out support for these browsers for Google Mail and Google Calendar.</p>
<p>Google Apps will continue to support Internet Explorer 7.0 and above, Firefox 3.0 and above, Google Chrome 4.0 and above, and Safari 3.0 and above.</p>
<p>Starting this week, users on these older browsers will see a message in Google Docs and the Google Sites editor explaining this change and asking them to upgrade their browser.  We will also alert you again closer to March 1 to remind you of this change.</p>
<p>In 2009, the Google Apps team delivered more than 100 improvements to enhance your product experience.  We are aiming to beat that in 2010 and continue to deliver the best and most innovative collaboration products for businesses.</p>
<p>Thank you for your continued support!</p>
<p>Sincerely,</p>
<p>The Google Apps team</p></blockquote>
<p>If you haven&#8217;t upgraded to a modern Internet browser and have the ability to do so check out any of the following:</p>
<p><a href="http://www.google.com/chrome" onclick="pageTracker._trackPageview('/outgoing/www.google.com/chrome?referer=');">Google Chrome</a></p>
<p><a href="http://www.mozilla.com/en-US/firefox/firefox.html" onclick="pageTracker._trackPageview('/outgoing/www.mozilla.com/en-US/firefox/firefox.html?referer=');">Mozilla FireFox</a></p>
<p><a href="http://www.microsoft.com/Windows/internet-explorer/" onclick="pageTracker._trackPageview('/outgoing/www.microsoft.com/Windows/internet-explorer/?referer=');">Internet Explorer</a></p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/google-and-the-end-of-ie6/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Domain Registry Scam</title>
		<link>http://debutcreative.com/domain-registry-scam</link>
		<comments>http://debutcreative.com/domain-registry-scam#comments</comments>
		<pubDate>Mon, 04 Jan 2010 17:00:30 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Domains]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=741</guid>
		<description><![CDATA[Once a year I get a snappy reminder to renew my domain name &#8211; but not from the current registrar. Domain Registry of Canada is an unsolicited third party that is hoping you&#8217;re not going to scour the fine print and pay the premium to renew with them. I would sooner let my domain expire [...]]]></description>
			<content:encoded><![CDATA[<p>Once a year I get a snappy reminder to renew my domain name &#8211; but not from the current registrar. <a href="http://droc.ca/" onclick="pageTracker._trackPageview('/outgoing/droc.ca/?referer=');">Domain Registry of Canada</a> is an unsolicited third party that is hoping you&#8217;re not going to scour the fine print and pay the premium to renew with them.</p>
<p>I would sooner let my domain expire and blow away than renew with these fiends. My two cents.<span id="more-741"></span></p>
<p><object width="535" height="401"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8534289&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=C6C3B9&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8534289&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=0&amp;show_portrait=0&amp;color=C6C3B9&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="535" height="401"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/domain-registry-scam/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Could Wave sink BaseCamp?</title>
		<link>http://debutcreative.com/could-wave-sink-basecamp</link>
		<comments>http://debutcreative.com/could-wave-sink-basecamp#comments</comments>
		<pubDate>Mon, 21 Dec 2009 21:40:39 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Wave]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=728</guid>
		<description><![CDATA[Conceptually I love Google Wave. It promises to revolutionize the way we collaborate on projects. It is branded as Email for the 21st Century. It&#8217;s hailed as a huge time saver &#8211; yet I am beginning to think I&#8217;m the only one using it. When I first heard rumors of what Wave could be I [...]]]></description>
			<content:encoded><![CDATA[<p>Conceptually I love <a href="http://debutcreative.com/2009/11/wave-hello/">Google Wave</a>. It promises to revolutionize the way we collaborate on projects. It is branded as Email for the 21st Century. It&#8217;s hailed as a huge time saver &#8211; yet I am beginning to think I&#8217;m <a href="http://i.imgur.com/zVn91.jpg" onclick="pageTracker._trackPageview('/outgoing/i.imgur.com/zVn91.jpg?referer=');">the only one using it</a>.</p>
<p style="text-align: center; "><a href="http://wave.google.com" onclick="pageTracker._trackPageview('/outgoing/wave.google.com?referer=');"><img class="aligncenter size-medium wp-image-735" title="Google Wave" src="http://debutcreative.com/wp-content/uploads/2009/12/wave-300x255.jpg" alt="Google Wave" width="180" height="153" /></a></p>
<p>When I first heard rumors of what Wave could be I immediately thought of Basecamp; a leading project management tool. Over a year ago I decided not to bring this app into my development process as client adoption of another communication tool would be hard to swing. Wave made me reconsider; Google has a lot of clout, and with Google accounts being so amazingly handy and ubiquitous, a glimmer of hope built up in my little heart that this could be a game changer.</p>
<p>My Google fandom not withstanding, I was rabbidly anxious to get my invite like everyone else. Finally the day came that the invite graced my inbox. The &#8220;now what?&#8221; moment was not far behind it.</p>
<p><span id="more-728"></span></p>
<p>Building anticipation through an invitation system worked really well for Gmail, and makes lots of other sites (<a href="http://dribbble.com/session/new" onclick="pageTracker._trackPageview('/outgoing/dribbble.com/session/new?referer=');">dribbble</a>, <a href="http://ffffound.com/" onclick="pageTracker._trackPageview('/outgoing/ffffound.com/?referer=');">fffound</a>, etc.) seem very elite and hip. While the hype and mysteriousness is palpable, the experience is ultimately a let down.</p>
<p>Dare I say it? Did Google make a <em>mistake?</em></p>
<h4>Using Wave</h4>
<p>My first experience with the app was probably the same as yours: you (or the person who invited you) created a wave and proceeded to write some inane drivel like &#8220;So what is this good for?&#8221; and threw in the obligatory Map and Yes/No/ Maybe extension. Did you get any further than this?</p>
<p>I have been trying desperately to get Wave to catch on. In addition to no less than five useless &#8220;test&#8221; waves with various collegues;</p>
<ul>
<li>I have created a wave for an upcoming client site I&#8217;m developing</li>
<li>I am taking part in a wave for a site I help manage</li>
<li>I recently wrote an entire article for SixRevisions.com solely in Wave.</li>
</ul>
<p>In the six weeks or so since I&#8217;ve had my Wave account I have checked my account every single day. Only the Six Revisions wave has seen any action (because the Editor had no choice but to go to the wave to get his story!) The other two waves sit lonely and unused, gathering dust &#8211; they show no sign that they&#8217;ve been checked by the shared parties.</p>
<p>What&#8217;s wrong?</p>
<h4>Polish</h4>
<p>Google&#8217;s name carries the weight it does because their products have a high degree of <em>polish</em>. I get that tingly Google feeling when I see their brilliant attention to detail in action. Remember the first time you noticed Gmail was autosaving your draft? Or the first time the sidebar recommended you add an event to the calendar?  I feel this love and care is missing from Wave.</p>
<p>Google made it clear that our Wave accounts are previews, and that this is in no way the final product. That said, I think they have taken the &#8220;release early, release often&#8221; principle too far this time. Here are some must have features I think were needed to make the initial splash more notable (yup, pun intended).</p>
<ol>
<li>The most crucial missing feature is <strong>Notifications</strong>. The only way to see if your wave has been updated is to go to the Google Wave site. We don&#8217;t need new communication tools to monitor, we need them to work with existing tools. Comparable apps like Basecamp at least offer email notifications of updates. I desperately want Wave to be in the upper left navigation of Gmail &#8211; before the Calendar. I also need the &#8220;unread count&#8221; in brackets.Waves are supposed to be email reinvented; but they won&#8217;t replace it anytime soon. Email notifications are a no-brainer and are sorely missed from the preview.<a href="http://debutcreative.com/wp-content/uploads/2009/12/inman.jpg"><img class="size-medium wp-image-732 aligncenter" title="Inman's Tweet" src="http://debutcreative.com/wp-content/uploads/2009/12/inman-300x186.jpg" alt="Inman's Tweet" width="300" height="186" /></a></li>
<li><strong>Project Types</strong> &#8211; Currently a wave is a blank canvas of opportunity &#8211; maybe a little too blank. Blank paper is beautiful and perfect for its limitless potential, but sometimes we need lined paper and graph paper.Templates for different Project-types might be a nice touch.  I love the way Basecamp does this; the project itself is tabbed with areas for Messages, To-Do lists, Milestones, Chats, and Files. I think currently with Wave you&#8217;d have to create multiple waves and label them. This is less intuitive, and is a surefire way to alienate less savvy users.
<p><div id="attachment_736" class="wp-caption aligncenter" style="width: 560px"><a href="http://debutcreative.com/wp-content/uploads/2009/12/basecamp.jpg"><img class="size-large wp-image-736" title="basecamp" src="http://debutcreative.com/wp-content/uploads/2009/12/basecamp-550x208.jpg" alt="Basecamp's tabbed system is incredibly intuitive" width="550" height="208" /></a><p class="wp-caption-text">Basecamp&#39;s tabbed system is incredibly intuitive</p></div></li>
<li><strong>Calendar Integration</strong> for the aforementioned paradigm of milestones could be an amazing feature to see integrated into the Google Cal. Google has gone out of their way to make the Calendar integrate with other popular calendar clients (This would also act as a handy reminder for people to check their waves more often). Suddenly, Wave becomes a much more dynamic and powerful tool; keeping people organized.The more this new workflow tool can integrate into people&#8217;s existing workflow, the better its odds of survival are.</li>
<li><strong>Internet Rockstar buy-in</strong> &#8211; They say that 5% of Internet users make 75% of the noise. I have a feeling a lot of that noise comes from web designers and developers. We are creating content and sites for the Internet, by using the Internet. The medium is the message, and the message is the medium. Currently <a href="http://search.twitter.com/search?q=google+wave+useless" onclick="pageTracker._trackPageview('/outgoing/search.twitter.com/search?q=google+wave+useless&amp;referer=');">Wave isn&#8217;t trending the best</a> with these users. Win the hearts and minds of the industry&#8217;s heroes, and you&#8217;ll win in the long run.As bizarre as it seems, there are celebrity web designers out there whose words and blogs carry a lot of weight. I&#8217;m not suggesting that Google do anything unsavoury to woo them, but making an app for the people who create amazing apps (albeit on a much smaller scale), takes a little more finess and attention.<a href="http://debutcreative.com/wp-content/uploads/2009/12/khoi.jpg"><img class="size-medium wp-image-733 aligncenter" title="Khoi's Tweet" src="http://debutcreative.com/wp-content/uploads/2009/12/khoi-300x160.jpg" alt="Khoi's Tweet" width="300" height="160" /></a></li>
<li><strong>Settings</strong> &#8211; Any settings would be better than this &#8220;Under Construction&#8221; page. It&#8217;s an animated gif away from being classic 90&#8242;s facepalm worthy. Other Google properties have some incredibly handy settings. I am certain that a sad percentage of users looked at the settings wave, saw there was nothing there, and will never ever check it again.<a href="http://debutcreative.com/wp-content/uploads/2009/12/UnderConstruction.jpg"><img class="aligncenter size-large wp-image-734" title="UnderConstruction" src="http://debutcreative.com/wp-content/uploads/2009/12/UnderConstruction-550x161.jpg" alt="UnderConstruction" width="550" height="161" /></a></li>
</ol>
<p>There is a lot that could be suggested; a more traditional track-changes, wave Export, Android app, easier hide-comments, and letting my clients use their existing email address (I&#8217;m not sure I understand the @googlewave.com address). Still, I know this degree of care and attention is the norm with Google, and I expect Wave could be the game changer I&#8217;ve been hoping for.</p>
<p>It doesn&#8217;t seem like Basecamp has much to worry about yet.</p>
<h4>Join the Conversation</h4>
<p>I would love to hear your Google Wave suggestions as well as success or horror stories in the comments.</p>
<p>Incidentally, Wave keeps giving me more invites. If anyone else needs one please share your Gmail address in the comments and ask! I will remove this line when I&#8217;m out of invites.</p>
<h4>Links</h4>
<p><a href="http://wave.google.com" onclick="pageTracker._trackPageview('/outgoing/wave.google.com?referer=');">Google Wave</a></p>
<p><a href="http://basecamphq.com/" onclick="pageTracker._trackPageview('/outgoing/basecamphq.com/?referer=');">Basecamp</a></p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/could-wave-sink-basecamp/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Platform Agnostic</title>
		<link>http://debutcreative.com/platform-agnostic</link>
		<comments>http://debutcreative.com/platform-agnostic#comments</comments>
		<pubDate>Tue, 08 Dec 2009 01:51:52 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Work Flow]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=719</guid>
		<description><![CDATA[I&#8217;ve always loved computers. The first computer I ever used on a regular basis was the Unisys Icon. You know, the one with the trackball. I would love to make a website on one today. That&#8217;s right: I would gladly develop on this beast right now. I&#8217;m not saying it would always be pleasant, but [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://debutcreative.com/wp-content/uploads/2009/12/Unisys_Icon_System_s1.jpg"><img class="alignleft" title="Unisys_Icon_System_s1" src="http://debutcreative.com/wp-content/uploads/2009/12/Unisys_Icon_System_s1.jpg" alt="Unisys_Icon_System_s1" width="209" height="213" /></a>I&#8217;ve always loved computers. The first computer I ever used on a regular basis was the Unisys Icon. You know, the one with the trackball. I would love to make a website on one today. That&#8217;s right: I would gladly develop on this beast right now. I&#8217;m not saying it would always be pleasant, but I could do it, and want to just because I can.</p>
<p>Today I work primarily on two machines: A robust PC desktop and an Apple MacBook Pro. I use the desktop by default as I love having three monitors for multitasking; but I rely on the laptop frequently for when I need  a change of environment or to work on the road.<span id="more-719"></span></p>
<p>I am refusing to take part in the Mac vs. PC debates anymore. These are just tools. Apple has some amazingly well marketed and well built machines (complete with hardware to drool over). PCs come with greater freedom, are cheaper and the wider base can mean more help from the nerds who write about this sort of stuff. Linux is a frontier I haven&#8217;t jumped into yet (it&#8217;s only a matter of time), but again it will be a User Interface accompanied by text, image and code editors.  I am confident that I could do my job on <em>any</em> machine.</p>
<p>Websites themselves are content (usually images and text) arranged in some kind of a logical layout. While the layouts are generally developed in XHTML, CSS or HTML, the content can be delivered in a number of ways including PHP, ASP, .Net, or XML. Whatever. I do have more experience with PHP, but the principles are the same across these platforms as well. Without code to recycle I might not develop as quickly as I would on a platform that I have resources handy for; but I can build a site in any language.</p>
<p>I have some confessions. I had Windows ME, and I thought it was fine. I thought Vista was a great improvement over XP, and I can&#8217;t wait to try Windows 7. If I woke up tomorrow with a deadline and only a Windows 95 box to do it with &#8211; no problem.</p>
<p>The platform doesn&#8217;t make the site. I do. :)</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/platform-agnostic/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Happy Blue Beanie Day!</title>
		<link>http://debutcreative.com/bluebeanie</link>
		<comments>http://debutcreative.com/bluebeanie#comments</comments>
		<pubDate>Mon, 30 Nov 2009 14:27:16 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=713</guid>
		<description><![CDATA[Today is the third annual Blue Beanie Day; the day to show your support for designing with Web Standards and Accessibility. Web Standards awareness has been growing largely by the work of industry giant Jeffrey Zeldman for his work writing Designing with Web Standards. In an ideal world if all sites were created to a [...]]]></description>
			<content:encoded><![CDATA[<p>Today is the third annual Blue Beanie Day; the day to show your support for designing with Web Standards and Accessibility.</p>
<p>Web Standards awareness has been growing largely by the work of industry giant Jeffrey Zeldman for his work writing <em>Designing with Web Standards. </em>In an ideal world if all sites were created to a standardized best-practice for building websites (as layed-out by organizations like the <a href="http://www.w3.org/" onclick="pageTracker._trackPageview('/outgoing/www.w3.org/?referer=');">W3C)</a> all browsers could smarten up and render them properly. Making sites with Accessibility in mind ensures that the most possible users (and robots!) will be able to experience the site as intended.<span id="more-713"></span></p>
<p>So show your support! Beanie it up!</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/11/ArleyMBlueBeanie.jpg"><img class="aligncenter size-large wp-image-716" title="ArleyM Blue Beanie" src="http://debutcreative.com/wp-content/uploads/2009/11/ArleyMBlueBeanie-342x400.jpg" alt="ArleyM Blue Beanie" width="342" height="400" /></a></p>
<h4>More Reading:</h4>
<p><a href="http://rle.me/3f" onclick="pageTracker._trackPageview('/outgoing/rle.me/3f?referer=');">Zeldman</a> &#8211; http://rle.me/3f</p>
<p><a href="http://rle.me/3i" onclick="pageTracker._trackPageview('/outgoing/rle.me/3i?referer=');">The Book</a> &#8211; http://rle.me/3i</p>
<p><a href="http://rle.me/3g" onclick="pageTracker._trackPageview('/outgoing/rle.me/3g?referer=');">Flickr Pool</a> &#8211; http://rle.me/3g</p>
<p><a href="http://rle.me/3h" onclick="pageTracker._trackPageview('/outgoing/rle.me/3h?referer=');">Facebook Group</a> &#8211; http://rle.me/3h</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/bluebeanie/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Practical Value of Twitter</title>
		<link>http://debutcreative.com/the-practical-value-of-twitter</link>
		<comments>http://debutcreative.com/the-practical-value-of-twitter#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:46:21 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=708</guid>
		<description><![CDATA[Twitter buzz seems to be dying down, and I&#8217;m sure the media is ready for the next big site to emerge. There has been a lot of talk about the value of the micro-blogging site from a dollar sign point of view, but rarely do people talk about the practical value. Twitter has really proved [...]]]></description>
			<content:encoded><![CDATA[<p>Twitter buzz seems to be dying down, and I&#8217;m sure the media is ready for the next big site to emerge. There has been a lot of talk about the value of the micro-blogging site from a dollar sign point of view, but rarely do people talk about the practical value. Twitter has really proved itself to me in three key ways.<span id="more-708"></span></p>
<h4>Community News</h4>
<p>Ok, so it&#8217;s a bit of a stretch to call Twitter a community since a lot of people I follow don&#8217;t follow me back; but still every day I read about sites, tools and news that is relevant to my passions. If you&#8217;re following people who share the same interests, it stands to reason that the links they share will be gold!</p>
<p>One of many great examples was getting in with a group of people signing up for a Browsercam account (I wrote <a href="http://debutcreative.com/2009/10/browser-testing-a-browsercam-walk-through/">a review</a> recently). While this is usually a $1000 / year membership fee, this group of 25 brought the cost down to $40 annually. Peanuts!</p>
<h4>Fast News</h4>
<p>It&#8217;s amazing how fast news like the death of Michael Jackson or Balloon Boy spread on the internet (and at times a little annoying how dominating they are). Twitter has proven itself as a real-time news source &#8211; but only if you know what you&#8217;re looking for.</p>
<p>Last month Kristi&#8217;s Go Train got stopped on the tracks without warning. She texted me to ask if I could find out what was up. I went to the websites of The Toronto Star, 680 News and Pulse 24 (three prominent news sources in the area), but none had any reports. I then did a Twitter search of &#8220;Go Train Milton&#8221; and quickly learned what was going on from people on the train and in the area who were in the loop and sharing. It&#8217;s times like this when it&#8217;s easy to see why Twitter Search has been called one of the most important sites on the web.</p>
<h4>Rockstars</h4>
<p>Twitter is also an amazing way to see what the mavens of the industry are up to. Web Design and Development might be a unique field to catch these insights, as the medium is also the platform on which these rockstars work. This has impacted my approach to certain aspects of Web Design and work-flow. I would say over all it has helped me to make my daily processes a little leaner and meaner.</p>
<p>There is a negative side to the  humbling experience of having the most outstanding people in your field &#8220;in the room&#8221;.  When asked if you know anything about a subject it is very tempting to downplay your expertise in the light of what can be known.</p>
<p>To sum it up, I am loving Twitter; and will keep using it as long as it is useful. I get so much more out of it than I can ever give back.</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/the-practical-value-of-twitter/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email Signatures</title>
		<link>http://debutcreative.com/email-signatures</link>
		<comments>http://debutcreative.com/email-signatures#comments</comments>
		<pubDate>Fri, 06 Nov 2009 21:45:55 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=682</guid>
		<description><![CDATA[A picture is worth a thousand words, but sometimes you don&#8217;t need a thousand words to say what you need to say. When it comes to email signatures I can see the appeal to have your logo in there. I used to do it! I used to spend hours testing different ways of embedding the [...]]]></description>
			<content:encoded><![CDATA[<p>A picture is worth a thousand words, but sometimes you don&#8217;t need a thousand words to say what you need to say.</p>
<p>When it comes to email signatures I can see the appeal to have your logo in there. I used to do it! I used to spend hours testing different ways of embedding the image to work with the widest range of clients possible &#8211; but it didn&#8217;t always work, and it often required the audience to &#8220;allow&#8221; images.</p>
<p>Only once in three years of running my own company have I earned business simply because someone liked my logo (not that it was seen by them in an email). I don&#8217;t see that adding it in the signature will add any ROI or glorious tales of victory , it could only create problems.<span id="more-682"></span></p>
<p>Look at the message you&#8217;re sending. Sometimes you only get one first impression.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/11/Phish.jpg"><img class="aligncenter size-large wp-image-688" title="An email caught as Phishing in Windows Mail" src="http://debutcreative.com/wp-content/uploads/2009/11/Phish-548x400.jpg" alt="An email caught as Phishing in Windows Mail" width="548" height="400" /></a></p>
<p>Worse case scenario is the attached image will make your email look like the worst form of spam; a phishing attack. This doesn&#8217;t happen often, but one person I know (who uses Mac Mail I believe) has this routinely happen to their messages to me. If your first impression is spammy, it fails! If the user even sees it, they will associate it with the most malicious form of junk they receive.</p>
<p>Obviously, the phishing phenomenon doesn&#8217;t always happen (if it did I wouldn&#8217;t have to explain the virtues of avoiding images). Images in signatures aren&#8217;t a best-practice for a couple other reasons.</p>
<p>• I often find myself asking &#8220;Where&#8217;s that email from so-and-so with the PDF attachment?&#8221; Suddenly the attachment icon notice is of no use, since all messages from that user have attachments. Every email I get with an image in the signature has an attachment icon because of that signature image.</p>
<p>• Even small images are a few kilobytes. This space ads up. If I was working in an office that enforced images in the signature I might get hundreds of inter-office emails weekly. This accumulated space leaves you stuck with a slower system, and large archives.</p>
<p>• Some images are too large <em>physically</em>. Some users might be reading your emails on mobile devices. Many signature emails are over 320px, and this will cause scrolling on most smartphones (I&#8217;ve even seen an extreme case where the signature image was 1152px which was &#8216;breaking&#8217; my Gmail in my 1280px desktop browser!).</p>
<p>Here are some real world examples of text signatures in action from relatively big players:</p>
<p><a href="http://boagworld.com/" onclick="pageTracker._trackPageview('/outgoing/boagworld.com/?referer=');">Paul Boag</a> is a popular podcaster, author, conference speaker and is a principal at <a href="http://www.headscape.co.uk/" onclick="pageTracker._trackPageview('/outgoing/www.headscape.co.uk/?referer=');">Headscape</a>.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/11/BW.jpg"><img class="aligncenter size-large wp-image-685" title="BW" src="http://debutcreative.com/wp-content/uploads/2009/11/BW-550x355.jpg" alt="BW" width="550" height="355" /></a></p>
<p><a href="http://garyvaynerchuk.com/" onclick="pageTracker._trackPageview('/outgoing/garyvaynerchuk.com/?referer=');">Gary Vaynerchuk</a> is &#8220;the wine guy&#8221;, a podcaster, social media advisor, consultant and an author</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/11/GV.jpg"><img class="aligncenter size-large wp-image-686" title="GV" src="http://debutcreative.com/wp-content/uploads/2009/11/GV-550x359.jpg" alt="GV" width="550" height="359" /></a></p>
<p>Norma is an Art Director from <a href="http://www.theniceagency.com/" onclick="pageTracker._trackPageview('/outgoing/www.theniceagency.com/?referer=');">Henderson Bas</a>, one of the big agencies from TO.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/11/HB.jpg"><img class="aligncenter size-large wp-image-687" title="HB" src="http://debutcreative.com/wp-content/uploads/2009/11/HB-528x400.jpg" alt="HB" width="528" height="400" /></a></p>
<p>You&#8217;ll note they&#8217;re just simple straight up text. Text is simple and beautiful. Text readers can read them, they work the SAME way regardless of browser, OS or mail client. Text never breaks, it&#8217;s the smallest and easiest way to communicate with readers in light of so many technical obstacles that could become barriers.</p>
<p>9 times out of 10 email images don&#8217;t make or break the signature and can be removed with no further modification to the signature. Removing them removes clutter and gives the reader only one simple thing to read: your name, and maybe how to contact you.</p>
<p>Sometimes, simplicity is worth more than a thousand words.</p>
<p>Arley McBlain<br />
Debut Creative</p>
<p>http://debutcreative.com/</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/email-signatures/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Wave, Hello</title>
		<link>http://debutcreative.com/wave-hello</link>
		<comments>http://debutcreative.com/wave-hello#comments</comments>
		<pubDate>Mon, 02 Nov 2009 12:53:03 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=634</guid>
		<description><![CDATA[Last week I finally received my Google Wave invitation (though I signed up for the beta the day it was announced on Digg, I got my invite through a friend). I don&#8217;t plan to make another needless review; but I will say I can see this being a Project Management game changer. I wish all [...]]]></description>
			<content:encoded><![CDATA[<p>Last week I finally received my Google Wave invitation (though I signed up for the beta the day it was announced on Digg, I got my invite through a friend). I don&#8217;t plan to make another needless review; but I will say I can see this being a Project Management game changer. I wish all of my clients were using this tool right now!</p>
<p>Finagle an invite if you can!<span id="more-634"></span></p>
<p>Here&#8217;s a quite overview of what Wave is if you&#8217;re out of the loop.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="480" height="295" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/rDu2A3WzQpo&amp;hl=en&amp;fs=1&amp;" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="480" height="295" src="http://www.youtube.com/v/rDu2A3WzQpo&amp;hl=en&amp;fs=1&amp;" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/wave-hello/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Browser Testing: A BrowserCam walk-through</title>
		<link>http://debutcreative.com/browser-testing-a-browsercam-walk-through</link>
		<comments>http://debutcreative.com/browser-testing-a-browsercam-walk-through#comments</comments>
		<pubDate>Wed, 14 Oct 2009 16:29:08 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[browser]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=595</guid>
		<description><![CDATA[Your website exists to be seen. When you build a website you want it to work for as many people as possible. Sadly, not everyone uses a modern browser so it is vital to test your site &#8211; especially if the target demographic includes large corporations (who may have no choice which browser they use) [...]]]></description>
			<content:encoded><![CDATA[<p>Your website exists to be seen.  When you build a website you want it to work for as many people as possible. Sadly, not everyone uses a modern browser so it is vital to test your site &#8211; especially if the target demographic includes large corporations (who may have no choice which browser they use) or people less likely to be upgrading their software (Google discovered that many people <a href="http://www.youtube.com/watch?v=W3vv0_RNTM8" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=W3vv0_RNTM8&amp;referer=');">don&#8217;t even know</a> what a browser is, so they took it upon themselves to <a href="http://www.youtube.com/watch?v=BrXPcaRlBqo" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=BrXPcaRlBqo&amp;referer=');">educate them</a>).</p>
<p>Using Debut Creative&#8217;s modest traffic as an example you can see I am getting traffic from a very wide array of browsers.<span id="more-595"></span></p>
<div style="text-align: center;">
<dl id="attachment_603" style="display: block; margin-left: auto; margin-right: auto; text-align: center; background-color: #f3f3f3; padding-top: 4px; margin-top: 10px; margin-bottom: 10px; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 560px; border: 1px solid #dddddd;">
<dt><a href="http://debutcreative.com/wp-content/uploads/2009/10/allbrowsers.jpg"><img style="padding: 0px; margin: 0px; border: 0px none initial;" title="All Browsers" src="http://debutcreative.com/wp-content/uploads/2009/10/allbrowsers-550x186.jpg" alt="A list of the browsers that have graced my site in the last 12 months." width="550" height="186" /></a></dt>
<dd style="font-size: 11px; line-height: 17px; padding-top: 0px; padding-right: 4px; padding-bottom: 5px; padding-left: 4px; margin: 0px;">A list of the browsers that have graced my site in the last 12 months.</dd>
</dl>
</div>
<p>Google Analytics will even go so far as to break down the versions of said browsers. Amazingly, not only am I still getting IE6 traffic, but also IE 5.5.</p>
<div style="text-align: center;">
<dl id="attachment_605" style="display: block; margin-left: auto; margin-right: auto; text-align: center; background-color: #f3f3f3; padding-top: 4px; margin-top: 10px; margin-bottom: 10px; -webkit-border-top-right-radius: 3px 3px; -webkit-border-top-left-radius: 3px 3px; -webkit-border-bottom-left-radius: 3px 3px; -webkit-border-bottom-right-radius: 3px 3px; width: 560px; border: 1px solid #dddddd;">
<dt><a href="http://debutcreative.com/wp-content/uploads/2009/10/IE.jpg"><img style="padding: 0px; margin: 0px; border: 0px none initial;" title="IE" src="http://debutcreative.com/wp-content/uploads/2009/10/IE-550x186.jpg" alt="A break down of the Internet Explorer versions of site traffic" width="550" height="186" /></a></dt>
<dd style="font-size: 11px; line-height: 17px; padding-top: 0px; padding-right: 4px; padding-bottom: 5px; padding-left: 4px; margin: 0px;">A break down of the Internet Explorer versions of site traffic</dd>
<div><span style="font-size: small;"><span style="line-height: 17px;"> </span></span></div>
</dl>
</div>
<p>Until about 8 months ago I was keeping an old XP box around for my IE6 testing. This made for great exercise up and down stairs, but wasn&#8217;t entirely practical. Using some relatively new web apps I&#8217;ve been able to streamline this process.</p>
<p>To make IE6 testing a little easier I started using <a href="https://browserlab.adobe.com/index.html#" onclick="pageTracker._trackPageview('/outgoing/browserlab.adobe.com/index.html?referer=');">Adobe Browserlab</a>. This tool easily allows you to test the most popular browsers (a couple versions of IE, Firefox and a Safari build). While this tool is a keeper, and pretty fast, it doesn&#8217;t have the range of features I was looking for.</p>
<div id="attachment_604" class="wp-caption aligncenter" style="width: 538px"><a href="http://debutcreative.com/wp-content/uploads/2009/10/browserlab.jpg"><img class="size-large wp-image-604" title="Adobe Browserlab" src="http://debutcreative.com/wp-content/uploads/2009/10/browserlab-528x400.jpg" alt="A fast browser test for the most popular browsers" width="528" height="400" /></a><p class="wp-caption-text">A fast browser test for the most popular browsers</p></div>
<p>Alternatively there was <a href="http://browsershots.org/" onclick="pageTracker._trackPageview('/outgoing/browsershots.org/?referer=');">BrowserShots </a>which featured a lot more browser tests &#8211; but with wait times up to half an hour, alterations and tweaks were taking way too long to test practically (not to mention the point-against for the blinding number of ads).</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/browsershot.jpg"><img class="aligncenter size-large wp-image-611" title="Browsershot" src="http://debutcreative.com/wp-content/uploads/2009/10/browsershot-429x400.jpg" alt="Browsershot" width="429" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/browsershot.jpg"></a> Enter <a href="http://www.browsercam.com" onclick="pageTracker._trackPageview('/outgoing/www.browsercam.com?referer=');">BrowserCam</a>. I first heard of it when @<a href="http://twitter.com/plasticmind" onclick="pageTracker._trackPageview('/outgoing/twitter.com/plasticmind?referer=');">Plasticmind </a>tweeted out an invitation to join the rather expensive service as a group to shave down the cost. The deal was too good to pass up! Here is a quick walk-through of the process of testing a site.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/1setup.jpg"><img class="aligncenter size-large wp-image-596" title="Setup" src="http://debutcreative.com/wp-content/uploads/2009/10/1setup-530x400.jpg" alt="Setup" width="530" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/1setup.jpg"></a> First, you create a site-profile to perform captures on; this can be several page if you like (it&#8217;s way to easy to make a capture list that is out of hand though). A huge win off the bat is the ability to select mulitples in resolution, as well as &#8220;full page&#8221; which allows you to scroll &#8211; not just view &#8220;above the fold&#8221;.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/5browsers.jpg"><img class="aligncenter size-large wp-image-597" title="Select Browsers" src="http://debutcreative.com/wp-content/uploads/2009/10/5browsers-429x400.jpg" alt="Select Browsers" width="429" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/5browsers.jpg"></a> Next you can select the testing browsers and their OS from a snazzy list (My only complaint is that there aren&#8217;t savable presets. I find myself testing the same collection quite often).</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/10result.jpg"><img class="aligncenter size-large wp-image-600" title="Results" src="http://debutcreative.com/wp-content/uploads/2009/10/10result-471x400.jpg" alt="Results" width="471" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/10result.jpg"></a> The result is some paginated thumbnails that can be clicked on for detail. Like so;</p>
<p><a style="text-decoration: none;" href="http://debutcreative.com/wp-content/uploads/2009/10/8detail2.jpg"><img class="aligncenter size-large wp-image-598" title="Browser" src="http://debutcreative.com/wp-content/uploads/2009/10/8detail2-441x400.jpg" alt="Browser" width="441" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/9detail1.jpg"><img class="aligncenter size-large wp-image-599" title="Mobile Browser" src="http://debutcreative.com/wp-content/uploads/2009/10/9detail1-199x400.jpg" alt="Mobile Browser" width="199" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/9detail1.jpg"></a> So as a testing tool goes, Browsercam is everything I wanted &#8211; but there&#8217;s more, oh so much more. Remote Access! After a few clicks (I chose not to install a VNC at this point) I was able to directly play with my website on another OS (in this case OSX 10.5 I think).</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/13test.jpg"><img class="aligncenter size-large wp-image-601" title="Safari Test" src="http://debutcreative.com/wp-content/uploads/2009/10/13test-453x400.jpg" alt="Safari Test" width="453" height="400" /></a></p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/13test.jpg"></a> You can fully access the OS for an hour, which is pretty amazing.</p>
<p><a href="http://debutcreative.com/wp-content/uploads/2009/10/15messaround.jpg"><img class="aligncenter size-large wp-image-602" title="Messing around on someone else's Mac" src="http://debutcreative.com/wp-content/uploads/2009/10/15messaround-539x400.jpg" alt="Messing around on someone else's Mac" width="539" height="400" /></a></p>
<p>Loading time I can load pretty much all the browsers I showed selected in the image above in less than 10 minutes, but if you&#8217;re just doing a short test of a couple it could be as quick as 30 seconds. If you&#8217;re problem solving just a key browser that&#8217;s good enough.</p>
<p>No wonder BrowserCam comes with such a hefty annual price tag. It&#8217;s very practical when you consider what it might cost to run machines with every version of OS / browser involved. I really want to see this service evolve though. There might be some easier to absorb output format; maybe like a multipage PDF.</p>
<p>These tests are invaluable for making your site look as good as possible for as many viewers as possible. Of course, I should point out that the website doesn&#8217;t have to look exactly the same in every browser (<a href="http://dowebsitesneedtobeexperiencedexactlythesameineverybrowser.com/" onclick="pageTracker._trackPageview('/outgoing/dowebsitesneedtobeexperiencedexactlythesameineverybrowser.com/?referer=');">http://dowebsitesneedtobeexperiencedexactlythesameineverybrowser.com/</a>).</p>
<p>Browser testing takes time, but is almost always going to have a good return. With Microsoft supporting IE6 until 2012 you can be sure that this extra step is going to continue to be popular.</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/browser-testing-a-browsercam-walk-through/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Underestimated Importance of SEO</title>
		<link>http://debutcreative.com/the-underestimated-importance-of-seo</link>
		<comments>http://debutcreative.com/the-underestimated-importance-of-seo#comments</comments>
		<pubDate>Wed, 02 Sep 2009 20:00:28 +0000</pubDate>
		<dc:creator>ArleyM</dc:creator>
				<category><![CDATA[Industry]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://debutcreative.com/?p=527</guid>
		<description><![CDATA[I am so glad my parents named me the way they did. Arley McBlain (and by extension &#8220;ArleyM&#8221;) Googles very well. Thinking to the future when we start having kids, I feel pressure to come up with a unique name for a kid. SEO is so important! We are a search engine culture. Life is [...]]]></description>
			<content:encoded><![CDATA[<p>I am so glad my parents named me the way they did. </p>
<p>Arley McBlain (and by extension &#8220;ArleyM&#8221;) Googles very well. Thinking to the future when we start having kids, I feel pressure to come up with a unique name for a kid. SEO is so important!</p>
<p>We are a search engine culture. Life is full of questions, and Google has the answers (well, so do many other search engines, but c&#8217;mon. Google&#8217;s killing it out there!). If I need a phone number I won&#8217;t ever go to a phone book. If I want to know some fact I won&#8217;t even go to Wikipedia; I&#8217;ll let Google find that for me. <span id="more-527"></span></p>
<p>How important is search engine optimization? Important enough that <a href="http://www.telegraph.co.uk/news/worldnews/europe/france/4804974/French-town-of-Eu-to-change-name-because-of-Google-searches.html" onclick="pageTracker._trackPageview('/outgoing/www.telegraph.co.uk/news/worldnews/europe/france/4804974/French-town-of-Eu-to-change-name-because-of-Google-searches.html?referer=');">a town in France</a> has started the long legal battle to change it&#8217;s name from &#8220;Eu&#8221;; which was competing with the popular acronymn for the European Union.</p>
<p>Marketing, networking and sweat will still make or break your site; but as much as a half of traffic going to most of the sites I monitor on Google Analytics see their traffic from search engines (over direct traffic and referrals).</p>
<p>Yet despite this, I often see 100% Flash sites with no SEO considerations. Daily I see businesses with title images without alt or titles. Google keeps their search algorithm a tightly guarded secret (and rightly so), but there are some obvious things that you simply must be doing to keep your sight as SEO&#8217;d as possible.</p>
<p>The Internet is too big to assume that if you build it that the people will come.</p>
<p>Alas, I couldn&#8217;t embed this video: <a href="http://www.youtube.com/watch?v=tYVCk10AzS0" onclick="pageTracker._trackPageview('/outgoing/www.youtube.com/watch?v=tYVCk10AzS0&amp;referer=');">Googling with Bing</a>.</p>
]]></content:encoded>
			<wfw:commentRss>http://debutcreative.com/the-underestimated-importance-of-seo/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
	</channel>
</rss>

